Have you ever thought about what was more important to the CEO of this brand: getting a new car or starting a new perfume line? He was definitely going after his dream of having his own brand.

First Quarter 2025

Our first launch

After establishing a digital presence in the UAE, we embarked on our fragrance journey at London Tones of Beauty 2025. Our first launch, which included 100 ml of Prestige, Beat, and Suavity, was on display. The response shocked everyone, from fragrance influencers to regular olfactory enthusiasts like yourself. We immersed ourselves in the perfume industry over the course of three days!

Second Quarter 2025

Gulf Bride Show 2025

We made history by exhibiting at the Gulf Bride Show 2025 in Dubai, where we introduced the world to our two brand new 50 ml fragrances, Tranquil and Eminence. It was a wonderful chance to meet other perfume brand owners who shared my interests.

Last Quarter 2025

New Launches

We took a bold step forward and joined a three-month-long event in Uptown Mirdif at last. The event marked a significant milestone in our journey, particularly because we strive to showcase a unique collection of fragrances each time we make an appearance. It wouldn't matter if we set up shop in a little kiosk or in a massive venue. Glory 100 ml, Novel 100 ml, Touch 100 ml, Tranquil 100 ml, and Aura 100 ml are the five new scents that we were able to introduce.